About Klaviyo
Klaviyo is the dominant email and SMS marketing platform for ecommerce, used by over 130,000 brands to build automated flows, segmented campaigns, and data-driven customer journeys. It ingests behavioral and transactional data from Shopify and other platforms in real time, enabling marketers to trigger highly personalized communications based on purchase history, browsing behavior, and predictive lifetime value scores. Klaviyo is the primary channel through which most ecommerce brands send post-purchase review request emails, making it a foundational integration for any review platform. Its combination of powerful segmentation, pre-built ecommerce flows, and a large ecosystem of native integrations has made it the default marketing platform for the majority of Shopify merchants at scale.
Klaviyo Integration with Reviewsy
Klaviyo’s email and SMS infrastructure powers Reviewsy’s primary review request channel, combining Klaviyo’s segmentation and flow logic with Reviewsy’s review collection and aggregation engine. Order events and delivery confirmations trigger review request flows within Klaviyo using data passed from Reviewsy, while review submission events flow back into Klaviyo to update contact profiles and feed into post-review segmentation. Customers who submit reviews can be tagged, scored, or enrolled in follow-up flows based on their rating, enabling Klaviyo to treat review activity as a meaningful signal within your broader customer lifecycle marketing. This bidirectional integration means review collection is embedded within the same communication infrastructure you use for all other post-purchase marketing rather than operating as a separate email layer.
Klaviyo Integration Use Cases
Send review requests through your existing email flows
Trigger Reviewsy review invitations directly within Klaviyo’s flow builder, keeping post-purchase review requests part of your core email communication sequence.
Segment customers by review behavior
Use Reviewsy submission and rating events to create Klaviyo segments that distinguish reviewers from non-reviewers and promoters from detractors.
Personalize campaigns using review sentiment
Build Klaviyo flows that respond differently to customers based on the rating they left in Reviewsy, sending tailored follow-ups to happy and unhappy customers alike.
Re-engage silent customers with review invitations
Identify customers who have purchased but never reviewed using Klaviyo and Reviewsy data together, then target them with a dedicated review request campaign.
Related Integrations
Explore other email and CRM integrations that power review request flows and sync feedback across your marketing stack.
